Oakley eyewear, footwear and apparel is making a significant impact of the world of golf as professionals are choosing the brand to finish off their on-course golf clothing.
A host of other professionals have joined Poulter in wearing gear from Oakley.
Rory McIlroy and 2010 British Open winner Louis Oosthuizen have been spotted on course wearing Oakley sunglasses, and the firm's golf clothing has been widely seen on television in recent months.
McIlroy, currently one of the game's biggest headline grabbers, wore Oakley clothing during his near-win at the Masters.
Keegan Bradley, who recently claimed the HP Byron Nelson Championship, also carries the Oakley "O" on his sunglasses, golf shirts and belt.
Oakley recently announced plans to expand its golf range as it is looking to repeat the success it has seen in Major League Baseball.