The new M Project golf shoes by FootJoy do not look like anything they have made before, with their down-low profile, their minimalist composition and their funky, contemporary look.
They have certainly been engineered differently than past models, giving the players a better feeling of the ground beneath them and an enhanced sense of their movement of the lower half of their body during the swing.
“M Project is designed for the golfer to increase his movement and sense things underfoot he could not before,” said Dr. Greg Rose, co-founder of the Titleist Performance Institute and a collaborator in the development of these shoes. “With each step you take, you start creating more mobility, which teaches you how to create more power in your golf swing.”
Company technicians believe that M Project gives golfers a new option in the footwear category – lightweight, ultra-flexible, simply constructed shoes, designed to deliver maximum feel and real-time feedback. The range has undergone extensive testing at the company’s state-of-the-art Shoe Box facility in Brockton, USA and feature 10 style options, five cleated and five spikeless - all come with a two-year, waterproof guarantee.
The full FootJoy M Project range can be found online at Function18.com.