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Under Armour launch Coldblack

In addition to their portfolio of innovations like HeatGear and Charged Cotton, Under Armour introduces a new exciting apparel technology for you to beat the heat – Coldblack.

So how exactly does the Coldblack technology work?

Invented by Swiss material specialist Schoeller, the fabric is designed to reduce heat build-up and reflect the sun’s rays. This is accomplished through a special textile finish that reduces absorption of heat rays that normally occur in dark coloured fabrics, while dually reflecting back those harmful and damaging UV-rays.

Coldblack will be endorsed by US Tour star Hunter Mahon and is now available online for purchase at www.function18.com

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