The world number 18 took to Twitter (surprise, surprise) to tell his fans he had been taking part in promotional photo shoot for his new range.
He tweeted on Wednesday: "Just done a photo shoot this morning for IJP Design it was so good afternoon shoot starts at 4.00 plenty of time now to tune the game."
As well as letting his fans know he was involved in the photoshoot for the 2012 spring/summer range he also posted a number of pictures.
Poulter dismissed comments from fans claiming that his time posing for pictures was why he hadn't won anything recently.
He told fans he had been busy practising from 12:30-5pm and was ready for his next tournament at TPC Sawgrass.