Golf has become cool. Like any other trend endorsed by celebrities, the followers of fashion aren’t too far behind – and even if it isn’t the action of picking up a set of golf clubs like movie stars Catherine Zeta Jones and her husband Michael Douglas, wearing Lyle & Scott clothes has become a statement in itself. You don’t need to be holding a golf club to revel in the strong Scottish tradition Lyle & Scott tap into – 130 years plus of designing clothes blends perfectly into the current love of all things retro, combining classic styles with modern twists.
The old school diamond knits of Lyle & Scott worn by the likes of comedians the Two Ronnies, have now been reclaimed by younger celebrities such as Ant and Dec. Crew necks featuring the Lyle & Scott golden eagle logo are popular, offering fresh, slick designs with retro charm – a look loved by many TV presenters such as Bruce Forsyth and Vernon Kay. The appeal may be extensive but the look of Lyle & Scott is distinct, explaining the astounding success of the brand. As well as popular celebs loving the brand, leading musicians such as the Kaiser Chiefs and Arctic Monkeys have claimed the Lyle & Scott look. From music events to the golf courses – there can’t be any other designer brand in the world that creates such an assorted and distinct appeal. Lyle & Scott’s retro look loved by celebrities across the board, it’s no wonder they are such a hit.
Lyle & Scott Club Spring Summer collection 2012 is currently being photographed at Function18 HQ. Whether you’re a keen golfer or a true trendsetter be sure to check the out the full range soon at www.function18.com.