The golf course tartan trend has hit the course at the WGC Cadillac Championship. Darren Clarke, one of the world’s most well-known golfers, took to the Blue Monster at Doral yesterday wearing a pair of bold grey, white and yellow tartan trousers.
Chubby Chandler, Clarke’s manager tweeted, “Never thought I'd see the day !!! @DarrenClarke60. Is wearing IJP trousers today ..... Think its to show he's lost weight !!”
Clarke is one of a growing number of professional golfers including Ian Poulter himself, Bud Cauley and Gary Boyd choosing the style and functionality offered by IJP Design’s range, showing the growing appeal of the brand across generations. Clarke wore a pair of Poulter Tartans in the ‘Fashion’ palette from the new Spring/Summer 2012 collection which launched on 1st March 2012.
Each item is tried and tested on the golf course by Ian Poulter himself, whose attention to detail and fastidious feedback ensures each design is technically perfect down to the finishing touches. Clarke saw the trousers in the Poulter Zone at the 2012 Honda Classic held at PGA National and purchased a pair from the course shop.
The IJP designers have transformed the ever evolving Poulter Tartan into four colour palettes for the new collection – Signature, Sport, Fashion and the recurring White Watch. IJP Design always starts by ‘leading with the legs’ and these tartans dictate the rest of the collection, with shirts, jumpers and accessories designed to harmonise with each tartan.
Ian Poulter launched IJP Design five years ago in July 2007, after being unable to find clothes he wanted to wear on the golf course that both looked good and performed well, combining high quality tailoring with technical perfection. IJP has created a name for itself as a high quality, unique and exciting golf and lifestyle brand with a fashionable edge.
Ian Poulter Design Spring Spring Summer 2012 now online at www.function18.com.