Adidas Golf has announced the launch of the 2014 adizero golf shoe following the huge success of the original adizero model in 2013.
The new adizero shoe, named the adizero one weighs just 272 grams - 10% lighter than the adizero Tour - and features a number of fresh stylistic and technological additions.
"When I first saw the adizero one I couldn't wait to get them on my feet," said adidas staff player Jason Day. "With the low-profile design, I can really feel the ground beneath my feet and the power generated from my swing is definitely noticeable. I'm excited to wear these on tour."
Adidas golf designers have constructed an ultra-lightweight one-piece fused upper that intertwines five layers to produce a comfortable fit. A lighter and thinner seven-cleat performance outsole - 20% wider than adizero Tour - further benefits weight reduction and improved stability.
Tour player feedback and biomechanical investigation were used to detect the optimum positions for the seven cleats, incorporating a proprietary centre cleat, which helps provide ultimate grip and exceptional stability throughout the golf swing.
"We're constantly looking to test the boundaries of engineering to design and develop equipment that helps golfers perform at their peak," said Masun Denison, Director, Global Product Marketing, Footwear, at adidas Golf.
"adizero one is a perfect example of our relentless pursuit of innovation to consistently create the best-performing footwear in golf."
The adizero one golf shoe will be available at Function18 this month in four distinctive colourways, with a further colour scheme coming on May 1.
This week is the official tour launch in both Qatar and Torrey Pines. Keep your eye out for lots of blue shoes and some additional blue surprises….especially Sergio's new bag, it's special!